Canon Real Estate was founded in 1983 with the goal of providing a better customer service experience than any other real estate agency in Western MA. Forty years later, our number one focus remains the same…you. Our staff has grown to more than 15 people with over 300 years combined experience. From the first contact all the way through closing, our goals are aligned with your needs. Our resources include a strong network of local professionals in every facet of buying and selling.
Not all agencies are the same
We're confident you'll notice the difference
Telling the Story
Every home is unique and requires its own marketing strategy. At Canon Real Estate we focus on featuring your home in its best light across all media platforms. In today’s digital world, if a listing doesn’t instantly “wow” a potential buyer, they are quick to move on.
Our marketing tools include:
- Professional Photography
- Drone Photography/Video
- Social Media Strategy
- Direct Mail Campaigns
- Magazine and Newspaper Ads
- Video-Walkthroughs
- 3D Tours
- Third Party Listing Sites
Don't let bad photos ruin a Good Listing
Every good listing strategy should start with professional photos. Statistics show that professional photography helps homes sell more quickly and for more money. We are one of the only agencies in the area with a professional photographer on staff. Every home is photographed professionally to help your listing attract more potential buyers.
Professional photos help ensure:
- Color accuracy of paint, flooring, cabinets, fixtures, etc
- Accurate blending of natural light
- Accurate representation of room size and scale
- Correct horizontal and vertical lines
- That your home’s best features are highlighted
- The “wow” factor!
Did you know, according to a Redfin study, homes with professional photography sell 32% faster and for $3,000-$11,000 more?
3D Tours
Video Walkthrough
Finding Your Forever Home
Buying a home can seem overwhelming, but at Canon we make sure you never feel that way. Having served the greater Pioneer Valley for four decades, our breadth of knowledge is not something that can be taught. It comes from years of experience and service.
Our network includes the best lenders, contractors, plumbers, electricians, and attorneys in the area. This translates to accurate estimates and practical and affordable solutions to any issues that may arise during the buying process. We’re here to help educate you on home buying, market trends, and local area information. It is important to consider not only the current and potential future value of a property, but also any identifiable risks. Our goal is to ensure that you make a good buying decision, and the right decision for you.